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Are you new here?

Welcome to my portfolio! This site is a collection of a variety of cases and personal projects I have worked on over the last couple years to showcase my creativity and strategy when it comes to marketing campaigns, brand management, and event planning.

Hey there!

My name is Madison King

A student in the Kelley School of Business studying Marketing with a co-major in Digital & Social Media Business Applications and a minor in Media and Creative Advertising.

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My Interests

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Digital Marketing

How am I capturing your attention?

I’m interested in social media and digital channels because they play a central role in modern marketing. I enjoy creating data-driven campaigns while also producing organic content that highlights a brand’s personality and products.

Brand Management

What do you think of me?

How people perceive a brand is shaped by its identity, positioning, and strategy. I want to help craft stories that keep a brand’s image consistent while building, maintaining, and strengthening its overall reputation.

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Product Marketing

Why should you choose me?

I look for opportunities in the market and think outside of the box when it comes to creative campaign strategy. I'm the "Devil's Advocate" of the group, constantly challenging ideas and thinking of other unique, actionable ideas that may not have been considered before.

You know you want me.

Market Analysis

Do you understand me?

As a Gen-Z consumer who loves to scroll through social media, I can help identify trends before and as they happen.  

I also love stalking (researching) about brand competitors and finding ways to capitalize on current strengths to make the brand shine in a crowded market.

Marketing Portfolio

A collection of cases, personal projects, and a showcase of my work

Like what you see?

Please feel free to reach out if you would like to connect, ask questions, etc.

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